How Do Get Better Speaker Ratings
I'm at conferences a lot, and I listen to a fair number of webcasts and podcasts. My one piece of advice to presenters is get to the point. Today I listened to 25 minutes of a 1 hour talk on what should be an interesting topic. The first 9 minutes got me through the introduction and landed me at the "agenda" slide. Several minutes on agenda got to the actual topic intro, and a few minutes of this finally got to the presentation material I wanted to hear. 25 minutes of that and it was Q&A time. 14 minutes of wastage to 25 minutes of content is a very poor ratio.
This is why I never listen to webcasts live. I can skip all this crap in recorded webcasts and podcasts.
To speakers: I listen so I can learn. I do not listen so I can hear about your career history or how wonderful and super-special your company is. I don't listen to learn about travel, hotels, your mother's bursitis and particularly your pets and children.
I rate people very low when they waste my time (and I know others do the same to me). Here are some things to avoid that will help you to get better ratings:
Really, just getting to the point will put you well ahead of the other guys. You know who the worst offenders often are? The people who should know better: industry analysts like me. It's just that most of us are prima donnas who can't be bothered to read our speaker ratings.
- Minimize personal introduction - Who you are, where you're from, and a small amount of credentials for background is all anyone needs. If we want more we'll Google you, ok?
- Minimize agenda - We don't need a detailed breakdown of what will be on every slide in the talk. Show the agenda, hit a couple highlights, and get to the talk. Total time for these two things should be no more than 2-3 minutes, tops.
- Ignore the "tell them what you're going to tell them, tell them, tell them what you told them" advice - It's bullshit. Agenda and a summary are fine for this. Don't tell me the same crap three times or we'll think you're suffering from a head injury.
Posted by Mark Thursday, December 13, 2007 2:37:00 PM |