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InfoWorld Reviews Four Web Analytics Packages
There's a decent review of four web analytics systems in the February 21 issue of InfoWorld. The review covers Coremetrics 2005, NetIQ WebTrends 7.1, Omniture SiteCatalyst 11 and WebSideStory HBX On-Demand Web Analytics. I can't believe any company would name a product using that many syllables.
The products are more sophisticated than when I last looked at them. There is still one big failing though: they are all islands of data, and don't integrate well with either BI tools or internal data warehouses. They help with the many of the tasks involved in marketing and running web sites, but fall flat when you take into account the larger corporate environment.
The article offers a decent overview of the products and some highlights of specific features or failings. Don't expect to make any decisions based on the evaluation though. It's much too high-level for that.
Posted by MarkTuesday, March 08, 2005 10:14:00 PM | permalink |
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