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101 Dumbest Moments in Business

Every year Business 2.0 does their 101 dumbest moments in business. You only get the top 10 here. You have to subscribe or buy the print version if you want to see them all.

My favorite is this one from a retrospective of the dumbest moments from prior years:

A dozen Burger King marketing execs suffer first- and second-degree burns while walking over hot coals as part of a team-building retreat in October 2001. One of the injured, a VP for product marketing aptly named Dana Frydman, tries to put a positive spin on having her feet flame-broiled like so much ground chuck. "It made you feel a sense of empowerment and that you can accomplish anything," she tells the Miami Herald.

There's a term for this feeling of empowerment. It's called "cognitive dissonance."

Posted by Mark Thursday, January 27, 2005 7:56:00 PM | permalink |