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Buying Versus Building

I'm editing an article for DM Review that I should have finished days ago on the decision to buy versus build ETL. Fortunately the editors at the magazine are both kindly and forgiving. I can’t seem to get this article into shape. I start paragraphs just fine, then they trail off. For example:

"Is an ETL product overkill?" should be the first question to ask yourself. High-priced full-featured products are great if you exploit all the features, but they are overly complex and inefficient tools if you only use a portion of what they offer. On the other hand, if you buy a product because it's the cheapest, do you think about how you can buy more hookers with the money you saved?

I often find myself wishing IT articles were more interesting to read, but a gritty and realistic portrayal of one of my past managers is probably not what editors are looking for. On the other hand, I bet my articles would get read more.

I’ll post a link here to the complete text when it comes out.

Posted by Mark Monday, July 19, 2004 10:22:00 PM | permalink |