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Lecture in November: Establishing a Data Quality Program

I'll be giving a talk on establishing a data quality program for FirstLogic at their iSummit Live conference in San Francisco on November 17. This differs from most talks I give in that it's only an hour and I usually do four to eight hour in-depth technical tutorials. It should be good because data quality problems make for interesting stories, and I plan to hand out product samples. Here's the abstract:
Case Study: Not Just Pears and Plants: Data Helps Bear Creek Grow
Delivering high quality products from Harry and David and Jackson & Perkins depends on more than just a hearty appetite or a green thumb; data also plays a key role. Hear first hand how Bear Creek is identifying the data problems impacting their organization, what those problems are costing, and their early efforts to address data quality.
Bear Creek Corporation is one of the nation's premier direct marketing and e-commerce companies. Their brands, Harry and David and Jackson & Perkins, have become a part of American life: through their catalogs, retail stores and the Internet, Americans have trusted Bear Creek's brands and products for decades.


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